Doug's journey into the world of direct mail started in Analytics. His path led him to Vacasa, where he played a pivotal role in transforming it into the largest vacation rental property manager in the US. During his tenure, he mastered the intricacies of designing effective direct mail campaigns, with a particular emphasis on using data and machine learning to target the right audience.

Subsequently, Doug managed analytics and direct mail at Sundae, a marketplace for distressed properties.

After orchestrating the delivery of more than 50 million pieces of mail and managing hundreds of campaigns, he recognized a broader need in the market.

Doug founded Mammoth Lead group with the mission to help businesses of all sizes harness the full potential of direct marketing for lead generation.